Jane Eyre :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Jane Eyre   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  By Charlotte Bronte 2.  Ã‚  Ã‚  Ã‚  Ã‚  End of Chapter Ten My favorite character at this time in the novel, is Jane Eyre. A new chapter in her life was about to begin when she was accepted for the position as a governess, for a small child at Thornfield Hall. She has come a long way from her days abandoned by her cruel aunt and treated poorly by her cousins. After her school days at Lowood, she wanted a brighter and more independent life for herself. She has had the strength to be strong and confident through it all. The characters that I disliked were her Aunt Reed and her cousins. Her aunt abandoned her, did not treat her as the other children and locked her up the majority of the time. Her cousin John would constantly cause her physical and emotional harm, while cousins Georgiana and Eliza preferred to ignore her. Jane had spent eight years at Lowood Institution and suffered many hardships. Her life is saddened when her best and only friend, Helen Burns, dies at Lowood from sickness. Fortunately Jane wants a better life for herself, and ventures out into the world. I do like this work so far because it is interesting to see what will happen to Jane and where her life will lead. Charlotte Bronte's style does tend to be a little dull in some parts of the novel, from too much emphasis on minor events to much detail in some areas of the novel that is not relevant. I do think that Jane will enjoy the new life she has made for herself, this being a different experience. End of Chapter Twenty-Eight Jane is still my favorite character in the novel. She makes you want to reach your heart out to her with all that she experiences. The novel centers around her and her life, she has to be the favored character. I disliked Mr. Rochester when he was first introduced, always being cold, stiff, and difficult towards Jane. As the days pass, Jane does feel the intensity of love build between her and Mr. Rochester. They eventually make their way to the church to be married, when the dark and terrible secret is revealed. Lurking in the attic of Thornfield Hall, is Mr. Rochester's insane, maniac wife Bertha. She is a character to despise throwing tantrums, setting Rochester's bedroom on fire, tearing Jane's veil to shreds, and stabbing and biting her own brother Richard.

Nostalgia in Advertising

As consumers the advertisements we view daily have increased tremendously. From the Internet, to mobile, to video advertising; the World Wide Web is taking over. Consumer behavior is based on a large variety of details and cannot be simply described in one word. There are a variety of approaches to reaching consumers in the advertising of a product. As humans we all have a bittersweet longing for things, persons, or situations of the past. This statement simply defines nostalgia. Marketers and Advertisers use nostalgic advertising to connect with their consumers.The use of nostalgia as an advertising approach has been pushed by numerous trade publications as an extremely effective and persuasive advertising tactic. Advertisers connect their brands by using words, pictures, music or scenes with a by-gone era to remind viewers of their promotions. With this, they hope these nostalgic feelings can reminds consumers in a positive way and affect their attitudes and buying behaviors. A var iety of marketing research studies do show that the use of nostalgia in advertising does stimulate attention, is entertaining, is persuasive, and reminds nostalgic reflections in consumers.Not only do the ads create positive emotions, consumers recall mental images of former situations and experiences. In comparison studies, nostalgic advertising induces more positive emotions and more intensive mental images than non-nostalgic advertisements. (http://dmn3. com/_blog/DMN3_Blog/post/hh/) The combination of emotions and images brought to the consumer’s attention by the ad generates a positive resonance toward both the ad and the product being advertised. Nostalgic advertising has been a common trend in companies, and it appears to be a popular theme during economically troubling times.When the recession began in 2008, and continued to take a toll on the economy marketers used the approach of tapping into fond memories to help sell what few products shoppers were still buying. I n using this tactic the hope is that warm, fuzzy feelings about the past will help make people feel better about the present and future. Reviving vintage slogans and jingles as well as package designs, bringing back familiar products and menu items to stores and restaurants and bringing back moments from pop culture are certain ways companies have approached nostalgic advertising. The merchants of nostalgia nd these tactics include well known company names like Coca-Cola, General Mills, McDonalds, MillerCoors, Target, Unilever, and Toys ‘R’ Us. These companies have such a history of advertising, that sometimes the best way to reach out to a consumer is to give them a little reminder of what they were missing. Advertisers and marketers have to remember that as times are changing the generation they previously reached is getting older, however they still remember those moments that touched them as children. Memories are a huge part of our brain, and sometimes a small remi nder of such an emotion can go a long way.One specific nostalgic advertisement I am going to focus on was this Christmas when Toys ‘R’ Us took a different approach towards their holiday advertising. They brought back two commercials; Both commercials feature the brand character Geoffrey the Giraffe and one of them includes the familiar jingle written by the advertising executive Linda Kaplan Thaler that begins, â€Å"I don’t wanna grow up, I’m a Toys ‘R’ Us kid. † Toys ‘R’ Us was huge when I was a kid, I can almost remember singing the theme song â€Å"I don’t wanna grow up†.The return of these commercials was to reach the generation of kids who grew up with the Toys ‘R’ Us brand. It may not have specifically made me go out and purchase toys from the store, however it hit home and reminded me entirely of my childhood. Marketing research has shown a postivie resonance with both nostalgic ads and th e products advertises, it even shows more persuasive influence on consumers. However, with the lack of clear correlation to either purchase intent or actual purchase of the products advertised, they must trust that the positive resonance towards the ad and products will translate into an increase in sales.

Trading Blocs Essay - 1876 Words

Trading Blocs Nowadays, the world is increasingly divided into trade blocs. Two types of trading blocs are recognized by the WTO : the free trade areas, where member states have removed all tariff barriers between them but where each member states can set its own tariffs on imports from non member countries ( EFTA, NAFTA, ASEAN, APEC) and the customs union, where countries agree on common tariffs from non members and remove all trade barriers between them ( like the EU, the Southern Common Market MERCOSUR formed by Argentina, Brazil, Paraguay and Uruguay). However there are also the common market in which members allow full freedom of factors flows (migration of labour and capital) among themselves in addition to having a†¦show more content†¦For example, African countries are not among the trade blocs’ members. When there is a trade bloc, priority is given to the imports coming from the member states of the trade bloc. Consequently, the market is not easy to accede for a non member state. As a matter of fact, the European market is easier to tap for a European Union member state than for a non-member state country that is why the member state countries prefer trading with the member of their customs union and push back the other countries of the world even if there are sometimes cheaper. For example, France is a member state of the EU who is first partner and its major source of surplus. French exchanges out of the union are relatively concentrated so that eighty percent of the French trade with the industrialized countries is destinated toward OCDE countries including sixty three percent toward EU countries. As far as agriculture is concerned, we can notice that it is hard for countries that are not members of the European Union to sell their products because EU products are subsidized. Subsidizing is one of the protectionist measures that a country can use to drawShow MoreRelatedRegional Trading Blocs2360 Words   |  10 PagesINTRODUCTION : A regional trading bloc is a group of countries within a geographical region that protect themselves from imports from non-members. Trading blocs are a form of economic integration, and increasingly shape the pattern of world trade. In general terms, regional trade blocks are associations of nations at a governmental level to promote trade within the block and defend its members against global competition. Defense against global competition is obtained through establishedRead MoreThe Problem Of The Trading Bloc1398 Words   |  6 PagesThe trading bloc is made up of the following five stages that are progressive: Free Trade Area, the Customs Union, Common Market, Economic Union, and Political Union (Satterlee, 2014). The stages are ranked according to the level of priority of integration (Satterlee, 2014). 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