Marketing Plan for a Catering Firm - 3434 Words

Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 1.0 Situation Analysis 4 1.1 Market Summary 4 1.2 Market Demographics 5 1.3 Market Needs 5 1.4 Market Trends 7 Market Forecast 7 1.5 Market Growth 7 1.6 SWOT Analysis 7 Internal Environment 7 External Environment 8 1.7 Competition 8 1.8 Product Service offerings 11 1.9 Keys to Success 11 1.10 Critical Issues 11 2.0 Marketing Strategy 12 2.1 Mission 12 2.2 Marketing Objectives 12 2.3 Financial Objectives 12 2.4 Target Marketing 12 2.5 Positioning 13 2.6 Marketing Mix 14 2.7 Marketing Research 14 3.0 Financial Projections 16 3.1 Financials, Budgets, and Forecasts 16 3.2 Break-even Analysis 16 Break-even Analysis 16†¦show more content†¦Appreciate high quality, innovative food offerings. 1.3 Market Needs Fresh n Healthy Catering House will provide its customers with a progressive menu offering of traditional catering. Typically traditional foods are too spicy, overcooked, and far from innovative. Fresh n Healthy Catering House will meet the market need of a wider menu offering for events that require healthy and hygienic traditional catering. Fresh n Healthy Catering House seeks to fulfill the following benefits that are important to its customers. Competitive Pricing: All of the offerings will be competitive relative to the true competitors found in Dhaka metropolitan City. Accessibility: Fresh n Healthy Catering House will prepare all of the meals in their certified distinctive kitchen and can cater events within the Dhaka Metropolitan area. * * * * * * * Customer Service: Customers will be impressed with the level of attention that they receive. Selection: A wide selection of traditional menu items. 1.4 Market Trends * The market trend for traditional catering is headed toward a more discriminating customer. The catering patron today is more sophisticated in a number of different ways: Food quality: The preference for higher-quality ingredients is increasing as customers are being subjected to better food along with greater hygiene concerns. Innovative Creations: MoreShow MoreRelatedKudler Fine Foods Marketing Research1254 Words   |  6 PagesThe American Marketing Association defines marketing as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effectiveRead MoreMarketing Opportunities For Mango Thai Restaurant Essay720 Words   |  3 PagesAn assessment of the current marketing opportunities available to Papaya Thai restaurant reveals several important factors affecting the firm in long term marketing strategy. The firm competes in the locally owned restaurant in Melbourne city. Our current market is divided into two primary segment s: residents and visitors. A company analysis shows the restaurant major strengths and weaknesses as word of mouth advertising and inability to capitalize on the visitor segment, respectively. The majorRead MoreBusiness Plan for Sushi Restaurant Essay1169 Words   |  5 PagesBusiness Plan for Oyi-Shi Sushi Restaurant By: Hongying Cai Cover Letter: Dear Investor: You’re looking at a business plan for one of the finest and best Sushi restaurant what will take place in down town Manhattan. The restaurant is specifically located at the Ground Zero, where back in the old days, the finest place. Right now the government is rebuilding the World Trade Center, which means wealthy people are coming back to down town Manhattan. This is a great opportunity to startRead MoreQnt-3511425 Words   |  6 PagesFoods is an upscale / specialty gourmet grocery food store catering to high end clientele who are seeking the finer things in life. They opened their doors in June of 1998 and currently have three locations in the San Diego area (La Jolla, Del Mar and Encinitas). Each is about the same size with approximately 8,000 square feet of retail space, each providing the same products. Kudler’s is more expensive than a traditional grocery store, but plan to service a more refined customer found in more upscaleRead MoreStrategic Planning for Businesses: Importance for Mission and Vision Statements693 Words   |  3 Pagesthe terms of the business and provides guidance for the business actions. Strategy, he points out, defines action. By laying out a strategic plan, the owner of the business takes the opportunity to understand the business and think about the objectives that are to be achieved. Our company is a marketing consulting firm. It is important that the strategic plan must begin with the mission and vision statement that helps to define what the business is and what it intends to contribute to the world. TheRead MoreMarketing Plan For Chipotle Mexican Grill1051 Words   |  5 Pageslosing loyal customers under the threats of E.coli outbreak. Chipotle plans to bring back Chorizo to the menu, a blend of spicy pork sausage and chicken, to draw back its most loyal customers. Moreover, the company has developed a catering program tapping into new consumer occasions. This newly catering option not only increased Chipotle’s revenue, but also allows the company to compete with its competitors that have established catering options. With plummeting sales over the last quarter, adding newRead MoreEdwards Restaurant and Sir Georges Catering Case Study15360 Words   |  62 PagesEdward’s Restaurant and Sir George’s Catering Case Analysis General Environment Demographic: Industry: Demographic factors are favorable to the restaurant industry. Approximately 52% of the 1993 population in the area was 60 years of age or over. This was considered the restaurant’s main target market. During the late 1980s and early 1990s, the number of people taking up permanent residence in the valley increased dramatically for various reasons. The climate was attractive for growing populationRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (AMA, 2013). To be more precise, the main mission of marketing is choosing targetR ead MoreDifferentiating Between Market Structures Paper on Kudler Fine Foods1063 Words   |  5 Pagesorganization’s strategic plan, marketing overview, market surveys, and other material to evaluate the organization’s competitiveness in the marketplace, including its customers’ views. The analysis will identify the market structure that best applies to the organization, and assess how the market structure positively and negatively affects the firm’s long-term profitability. The analysis will perform a market analysis, reviewing competitive strategies, and make recommendations on how the firm can maximizeRead More Business Planning and Structures Essay5897 Words   |  24 Pagesthese require a minimum of one general partner and one silent, thus the mother and father could be general partners and the children silent partners. Consequently, they will have no role in the conduct of the partnership and no ability to bind the firm as would be normally the case. The alternative to operating in partnership would be to establish a joint venture - the parents could invest money in an another entity who concerns related to farming which has knowledge, equipment and infrastructure